Jun 12, 2023·edited Jun 12, 2023Liked by Karim Fanous

Another great article as usual, Karim. One of the things I remember discussing with you were examples of specific opportunities we had lost in the past that we would win with the new feature or product we were funding. Alternatively, specific customer sat issues we had that we won't have going forward. In identifying those customers by name, it brings the significance of the project to life and helps "sell" its importance to everybody involved.

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Great points, especially how narrating customer stories both good and bad can develop strong empathy. All via the magic of a well crafted note.

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