I’ve been on the receiving end of many product, or generally sales, pitches over the years, from vendors reaching out to me with their products and services as well as listening to members of my sales teams pitch products I worked on.
This analogy really works. The “starter” part reminds me how often vendors either overshare too early or forget to anchor the pitch in a real-world problem. One of the more thoughtful approaches I’ve seen recently came from a team working on https://cyberupgrade.net/ — they didn’t push the tech first, but actually started with the organizational pain points around internal risk and compliance. The way they framed the use case did half the work for the product itself.
This analogy really works. The “starter” part reminds me how often vendors either overshare too early or forget to anchor the pitch in a real-world problem. One of the more thoughtful approaches I’ve seen recently came from a team working on https://cyberupgrade.net/ — they didn’t push the tech first, but actually started with the organizational pain points around internal risk and compliance. The way they framed the use case did half the work for the product itself.