In this post we will explore how R&D can have an impact on profitability. Our initial focus will be in understanding unit economics, their drivers and how to influence them. Unit economics refers to the profitability of a business on a per-unit basis. In this context, a "unit" can refer to a product or customer depending on the company’s business model. For most SaaS applications the unit is usually a customer, although other means of modeling what a unit are can also apply. Understanding unit economics is crucial for businesses to determine whether their core operations are profitable and what levers to pull to drive profitability.
How can R&D impact CAC, LTV & profitability
How can R&D impact CAC, LTV & profitability
How can R&D impact CAC, LTV & profitability
In this post we will explore how R&D can have an impact on profitability. Our initial focus will be in understanding unit economics, their drivers and how to influence them. Unit economics refers to the profitability of a business on a per-unit basis. In this context, a "unit" can refer to a product or customer depending on the company’s business model. For most SaaS applications the unit is usually a customer, although other means of modeling what a unit are can also apply. Understanding unit economics is crucial for businesses to determine whether their core operations are profitable and what levers to pull to drive profitability.